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Sponsorships will offer stadium sponsorships to each franchise determined by a franchise's market base and its on-the-field success to date. For weeks 1 and 2 each franchise will receive a $1 million sponsorship each week. For each week 3 through 10, the teams will receive offers for sponsorships. Each team will receive a menu of contracts to sign based on the number of weeks remaining in the regular season. If there are six weeks remaining, a team will receive six possible contracts: a one week contract, a two week contract, etc. The owner must select one of the contracts. If he/she selects a three week contract, he/she will not receive another sponsorship offer for three weeks. The sponsorship decision will allow student owners to weigh the risks of a higher short-term contract with the security of a lower long-term contract.

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